The International Content Marketing Awards are known throughout the industry as long-lasting indicators of excellence. Not only do they provide a focal point for the content marketing industry, with clients trusting them as a guide to the finest talent, but they increase morale amongst staff of agencies of all sizes.
But before the glitz and glory of the awards ceremony on Wednesday 28 November 2012, there’s a couple of rounds of judging to get through. So here are our top tips to creating the entry that will bag you a gong – as well as give you and your teams a fantastic night out.
1. Help wanted
Make sure everyone in your agency is aware of these awards and how important they are to both the company and them as individuals. To create a winning entry, you will need information, creative and evidence from your editorial, design and account handling teams, so send a note round asking for their help in advance.
2. Hand it over
Give the responsibility of creating and submitting all your entries to a trusted and talented member of your company, and give them the time and support to gather all the material to make each entry shine. And if someone in your agency isn’t responding to their requests quickly enough, get involved and give them a push in the right direction.
3. Effectiveness effectiveness effectiveness
In case you hadn’t twigged by now, these awards are about effectiveness. So make sure that your entries contain the most stunning results, the most compelling pieces of research and the most persuasive arguments as to why they should triumph over all others. There’s been some fantastic-looking pieces of content over the years that have been swiftly dismissed simply because they had no effectiveness results.
4. Cut to the chase
While plenty of evidence is good, inch-thick print-outs of irrelevant research is not. Judges have neither the time or the inclination to sift through reams of information looking for the piece of effectiveness gold, so make it easy for them by gathering all the exciting stuff up front.
5. Sell your content
As a content marketing agency, your role is to engage your target audience with accessible and inspiring content, so producing entertaining and persuasive awards entries should be a doddle. You have an entire company full of copy and design specialists, so use them to create something so compelling that the judges won’t fail to give it top marks.